← All work
(Case 04) Automotive Technology
ARC — Automotive Technology
The in-car experience and companion platform for an electric performance brand — designed to feel as fast as the car.
- Client
- Arc Motors
- Year
- 2026
- Duration
- 20 months
- Services
- Brand & experience, Embedded UI, Companion platform
(01)Overview
Arc Motors
Overview
— The challenge
Arc’s vehicles accelerated faster than their software. The cockpit UI stuttered on embedded hardware, and the companion app felt like it belonged to a different company.
— Our approach
We built one motion language across cockpit, app and brand, then engineered a rendering pipeline tuned for automotive silicon. The result runs at a locked 60fps from ignition to charge.
(02)Results
2026
Results
- Locked on embedded hardware
- 60fps
- Markets at launch
- 18
- Companion app retention
- +32%
